Digital transformation of audit firms by social networks: Case of KPMG

Authors

  • Yassine Hilmi Chouaib Doukkali University , ENCG El Jadida.
  • Fatima Ezzahra Fatine Chouaib Doukkali University , ENCG El Jadida.

Keywords:

media policy, social networks, KPMG Morocco

Abstract

In Morocco, new advertising investments and a reorganization of this market have taken place in recent years. To keep pace with this new trend, technological innovations are closely following the evolution of media consumption to offer Moroccan companies more and more solutions that will enable them to be close to their targets; social networks, geolocation ... The objective of this article is to establish an inventory of the policy of media coverage used by Moroccan companies at the moment. We chose a case study of the audit firm KPMG Morocco, focusing on various aspects of recruitment, firm news, events ... during 2015 and 2016.

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Published

2022-02-01

How to Cite

Hilmi, Y., & Fatine, F. E. (2022). Digital transformation of audit firms by social networks: Case of KPMG. International Journal of Economics and Management Sciences, 1(1). Retrieved from https://www.ijems.org/index.php/home/article/view/5

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Articles