Digital transformation and finance: Analysis of economic development strategies: the case of Crowdfunding

Abstract

The objective of this study is to identify the obstacles to the integration of Crowdfunding into the national economy as an economic development strategy. In early 2018, the Central Bank of Tunisia looked into the subject of Crowdfunding for innovative startups by raising funds following a meeting with the governor of the BCT and members of the Tunisian diaspora living abroad. By distinguishing the phases of its adoption process and based on 10 semi-structured interviews lasting an average of 1h10, and an observation of several crowdfunding platforms (cofundy, afrikwity), as well as the observation of blogs and other networks social, we show that there are internal barriers (lack of trust, poor coordination with participants) and external barriers (absence of a legal framework, lack of support by the State, lack of information on the market). We also show that these barriers are far from insurmontable.